Success that touched world

MOTIVATIONAL
STORY

Who is at the origin of a major corporation?

founders
OR
founder
The first mention of the restaurant
It comes from the 1940s 20th century town of San Bernardino, California.
The owners were Bartias Mac and Dick McDonald. In their quest for financial success, they analyzed the business in every way they could until they realized that hamburgers made up 80% of their sales. Then they had the idea of completely changing the way they worked and cooked.
1948

Create a Quick Service System

Not a new idea for the time, but it was so successfully implemented by the brothers that it served as the prototype for today’s fast food restaurant.
AND WHAT HAPPENED NEXT..
By the 1950s, the restaurant had become quite popular and a favorite place for many Californians.
However, the brothers were in no hurry to expand their restaurant activities, either for fear of change or because of ordinary human laziness. They only traded licenses with intermittent success and told their secrets to all comers for free.

IF THE SITUATION OF GIVING VALUE INFORMATION TO ALL OTHER PEOPLE WOULD CONTINUE, THE WORLD WOULD NOT KNOW THE MOST POPULAR FASTFUEL INDUSTRY

IF THE SITUATION OF GIVING VALUE INFORMATION TO ALL OTHER PEOPLE WOULD CONTINUE, THE WORLD WOULD NOT KNOW THE MOST POPULAR FASTFUEL INDUSTRY

THE MCDONALD BROTHERS CREATED AN IDEA THAT RAY CROCK REALIZED

It was this man, at the age of 52, who started one of the world’s largest companies and saw great potential in building a chain of restaurants across the country.

After entering into a partnership agreement with the McDonald brothers, Ray Kroc and McDonald’s life rushed forward at high speed.

Founding the McDonald’s System Inc. franchise company
Billionth hamburger sale
Opening of Hamburger University
The corporation’s entry into the world
Buying all the rights to McDonald’s for $ 2.7 million
Founding the McDonald’s System Inc. franchise company
Billionth hamburger sale
Opening of Hamburger University
The corporation’s entry into the world
Buying all the rights to McDonald’s for $ 2.7 million

RAY KROC BASED HIS PHILOSOPHY ON THREE SIMPLE PRINCIPLES

McDonald’s

Franchisee

Suppliers

His most vivid and motivating quote
RAY CROCK.
«The two most important requirements for great success are first, to be in the right place at the right time, and second, to do something about it.»

Turning the burger into a cult has earned it its place not only in the world of cuisine, but also in the world of cinema.

If you are interested in the big success story that engulfs each of us, then I suggest you watch the movie «The Founder». In it you can see who Ray Kroc was, how he achieved such a great result and many other interesting facts from the history of McDonald’s.

RAY CROCK IN CINEMATOGRAPHY

This project was created for non-commercial use and demonstration of skills as part of a creative layout course. All materials belong to their owners.
contacts
up

ray crock and McDonald's

Motivational
history